Sunday, May 20, 2012

Great air jordan shoes


Air Jordans could be perhaps the most popular brand of sneakers ever. Stores all over the world carry these high-top shoes that have become just as much of a fashion statement as they are a piece of sports equipment. Kids and adults both love dressing their feet in these sneakers. There are many versions of them, and each time a new version comes out on the market, there is a rush to buy it. Air Jordans have been this popular for more than 20 years now. It is unusual for consumers to want this same product for so many years in a row. Their timeless design and excellent construction are the keys to the lasting popularity of Air Jordans.
n order to create a good demand and keep the value of the shoe as high as possible, the subdivision of Nike which is in charge of releasing new Air Jordan sneakers announces one specific date which will be set for distribution of this specific line, this ensures that the sneakers will still be wanted by basketball fans who love the retro design of the shoe.
This line was created back in 1984 and there have been numerous releases each and every year, even after Michael Jordan retired from professional basketball, due to their popularity is a sneaker which is purchased by private collectors will acquire basketball related memorabilia. The Air Jordan sneakers are classified according to the year they were released to the market and by their particular model, which vary from samples, originals also referred to as OG, retros, retro pluses and player executive models which are also referred to as PE.
In addition, the Jordan brand also produces a line of team shoes which have nothing to do with the Air Jordan models but are just as popular. When it comes to the Air Jordan models, one signature design is re-introduced every year however, it is different from the previous design because the colors and the scheme have been changed.
Ever since its original release there have been 23 models introduced to the market, the names of each model only vary by a number which is given to the shoe in order to represent the sequence of the release. Back in 1985 the Air Jordan I was considered a breakthrough in basketball although he was later on improved with a new line called the Nike dunk which was intended for college basketball, it wasn't until the third release that the Air Jordan sneakers featured the jumping logo, this edition of the sneaker was the cornerstone of Nike's most successful advertising campaign.

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